Rita Row was born in Figueres (Girona) in June 2013 and is the brainchild of two halves: Imma Serra and Xènia Semis. From its beginnings, the brand established a clear objective: to craft elegant and func- tional clothing. Rita symbolizes a woman in search of comfort, quality and style; this fictional character acts as a muse to the designers, cultivating a design and production culture dedicated to sustainable production, ethics and high-quality standards. A project with an integral soul that merges tradition, conscience, design and exclusivity.