Founded in June 2013 in Figueres (Girona), Rita Row is the visionary creation of Imma Serra and Xènia Semis, two complementary forces united by a shared purpose. From its inception, the brand has pursued a singular mission: to design elegant, functional clothing that embodies both sophistication and practicality. Rita, the brand’s fictional muse, represents a woman who seeks comfort, quality, and effortless style. She inspires a design philosophy rooted in sustainability, ethical practices, and uncompromising quality. Rita Row is a project with a deeply integrated soul, seamlessly blending tradition, conscious craftsmanship, thoughtful design, and exclusivity. Each collection is thoughtfully curated around a central theme, resulting in refined and minimalist designs enriched with a contemporary urban allure.