Clouds Collection draws inspiration from the ever-shifting palette of the sky and the land, and serves as a paradigm of a renewed Rita: daring and bold. The garments have a freshly energetic and intrepid allure; through dreamlike hues, velvety textures, and audacious silhouettes.

In this occasion we collaborated with the renowned visual artist Alba Yruela for the campaign. It was an honor for us to work with someone who shares our roots, someone who understands the intricacies of our landscape, and someone who, like us, calls l’Alt Empordà home. On a radiant March day, we embarked on a journey from our studio in Figueres to the coastal towns of l’Alt Empordà. As we traversed this familiar terrain, we were reminded of the profound connection we share with our land and the imperative to preserve it.

Alba’s lens captured a unique narrative rooted in the essence of Rita Row. She transformed our heartfelt work and dedication to honest fashion into inspiring images which we profoundly resonate with, representing women intimately intertwined with their environment.

Our clothing embodies the principles of our philosophy; we aim to be a brand that exists in the intersection of ethics and aesthetics. Each piece is meticulously crafted and locally produced, perpetuating our commitment to responsible contemporary fashion.