Viridian Collection
Spring / Summer 2025

A DANCE OF DECAY AND RENEWAL

The Viridian collection echoes the processes of disintegration and creation in nature, deeply intertwined with our human experiences. Instead of averting our gaze from the phenomena of decay and from the continuous metamorphosis of existence, these concepts strive to emphasize the indistinction and perpetual transformation that all beings on Earth undergo, capturing the beauty and fascination of decay. The pieces in the collection serve as a reminder of the fleeting and transitory nature of every life form, and our fragile existence as dwellers of the threshold.

Rita Row stands at the edge that connects us with the ecological forces of creation and decomposition, with the human and the non-human, acknowledging the dualism and vulnerability inherent to all beings. In a wounded and contradictory world, we assume our ethical responsibility as part of the fashion industry, from the transparency of our practices to the will to blend aesthetics and ethics.