Rita Row is an independent ethical fashion brand born in June 2013 amid the creative landscape of Figueres, Girona. The studio navigates the intersection between elevated aesthetics and responsible fashion, meticulously crafting contemporary garments. The name evokes the spirit of the brand’s muse—Rita—a woman who embodies effortless sophistication, refined simplicity, and authentic self-expression. She inhabits a realm where poetic sensibility intertwines with pragmatic elegance.

Here, fashion is not merely worn but lived: a gentle dialogue emerges between body and cloth, shaped by presence and care. Each year at Rita Row unfolds in two harmonious acts—Autumn/Winter and Spring/Summer—both collections representing thematic explorations that embrace fashion as an artistic practice. Complementing these seasonal narratives, the permanent genderless line Timeless offers lasting wardrobe essentials mainly crafted from organic cotton—foundational pieces designed to accompany life’s ever-evolving stories through longevity and versatility.

Imma Serra and Xènia Semis are the complementary halves behind Rita Row. Since founding the brand in 2013, they have nurtured a partnership shaped by a vision for comfort, versatility, and beauty—values that extend beyond the studio and into their daily lives. Their pursuit of a simple and slow life close to nature permeates into their creations. Rita Row is, in many ways, a reflection of their way of being—rooted, thoughtful, and authentic.

“We are the future of fashion. One that combines high-end design, comfortable silhouettes and responsible practices.”

We are a women-led, independently owned company, nurtured by a small yet passionate team of ten women whose lives intertwine art, motherhood, and independent creativity. Entirely self-financed since its beginnings, the brand has steadily grown from its atelier in Figueres to an international presence with select locations across Europe, North America, and Asia. Along the way, we have taken part in prestigious fashion events held in the city of Copenhagen—including the Copenhagen International Fashion Fair and Mandatory CPH. In 2024, we introduced an ambassador initiative featuring prominent local artists from cinema and music, further reflecting the thoughtful expansion and cultural resonance of the brand.