SS24 CLOUDS “OUR ROOTS”
We collaborated with the renowned visual artist Alba Yruela for the Spring / Summer 2024 campaign. It was an honor for us to work with someone who shares our roots, someone who understands the intricacies of our landscape, and someone who, like us, calls l’Alt Empordà home. On a radiant March day, we embarked on a journey from our studio in Figueres to the coastal towns of l’Alt Empordà. As we traversed this familiar terrain, we were reminded of the profound connection we share with our land and the imperative to preserve it.

Alba’s lens captured a unique narrative rooted in the essence of Rita Row. She transformed our heartfelt work and dedication to honest fashion into inspiring images which we profoundly resonate with, representing women intimately intertwined with their environment.

Our clothing embodies the principles of our philosophy; we aim to be a brand that exists in the intersection of ethics and aesthetics. Each piece is meticulously crafted and locally produced, perpetuating our commitment to responsible contemporary fashion. 

Photography: Alba Yruela
Represented by: Canada
Art Direction: Rita Row Creative Team
Photo Assistant: Lluis Tudela
Model: Lucia Martinez
Stylist: Silvia Gutierrez
MUAH: Yadro Beauty

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